Special Feature: Integrating New Services into Your Clinic

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In 2013, with business at her Wirral-based practice SDS Rejuvenate booming, aesthetic practitioner Dr Sally-Ann Dolan recognised an opportunity to expand her offering by collaborating with a permanent makeup artist. Gemma Kennelly fitted the bill, and she has been working from one of the SDS clinic rooms ever since.
DR SALLY-ANN DOLAN SAYS, “My background is as a GP, but I started out in aesthetics more than 10 years ago and opened my first clinic around six years ago. We became busier doing non-surgical aesthetics and began offering beauty treatments as well, such as manicures, eyelash treatments, waxing and spray tanning. It became a one-stop shop, and permanent and semi-permanent makeup was a natural fit. Gemma and I met, and I was impressed by her work; it was appropriate for people of all ages, not just the younger clientele. She also had experience working with people who had lost…

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