A defined or ‘strong’ jawline is often cited as a desirable feature in a potential mate and, according to a 2021 study involving 50 men and 50 women, the chin is the facial feature that contributes most to our perceived view of facial attractiveness.1
Yet, a sagging lower face is an inevitable part of ageing. Everyone will experience a decline in collagen and elastin as they get older, while environmental and genetic factors can worsen jowling.
So why do the jawline and chin change as we get older? And what can you, as a medical aesthetic practitioner, do about it? Three practitioners share their advice.
Aesthetic nurse prescriber Lee Garrett, who works as the clinical lead at the Cosmetic Skin Clinic in London and Buckinghamshire, finds that many patients concerned with their jawline will comment on how much it has changed since they were younger. “They will share photographs in which…