You’ve made an impact on the UK market in a relatively short period of time. What’s behind your success?
Here at HA-Derma, we have been persistent in passing our market and product knowledge onto our practitioners. Our aim is not to just sell product, but to focus on helping practitioners maximise their treatment outcome through first-hand training. We are very proud of our strategy ‘train first – treat after’, regardless of the experience the practitioner may have. This has helped us to promote our product manufacturer IBSA Pharmaceutici Italia’s ‘global anti-ageing strategy’ and deliver the company’s unique concept of ‘curing the wrinkles’ instead of just fixing them. Positioning Profhilo® as a third injectable option alongside toxins and dermal fillers has worked particularly well, as patients are now seeking the treatment themselves. Through our in-depth specialist training, we are helping practitioners to recognise that not all lines have to be treated with only toxin or dermal…
