Most aesthetic business owners recognise that appearing on the first page of Google search results for key search terms can have a significant impact on traffic and enquiries. In fact, according to software company Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.1 Second-page results are far from a close second, coming in at below 6% of all website clicks.1 But, local search is the name of the game when it comes to attracting potential patients within a close radius of your business location, and I believe that the most critical element of local search is a Google Business Profile.
So, what is it, how do you manage it, and how can you optimise it for best results?
I’m sure that you have all heard of the term search engine optimisation (SEO). It’s a big topic, and not one you can cover in comprehensive detail without putting on a week-long workshop. But there…
