Vital Statistics 2020


  • Over the last year, the most google searched plastic surgery in the UK was hair transplantation followed by liposuction then breast reduction (, 2019)
  • In a survey of 2,003 respondents, 76% of women said that they feel more confident on a good skin day and 61% suffer from ‘compare and despair syndrome’ (Foreo, 2019)
  • Since 2014, there has been year on year growth on the average amount of time per day spent using the internet via mobile phones. Most recent;y, 2018 saw a 23% increase and 2019 saw a 4.3% rise (Hootsuite Digital Report, 2019)
  • 54% of women worldwide consider undereye bags as a top concern, whilst for 36% it is wrinkles around the eyes (Allergan 360 report, 2019)
  • The market value for the beauty and personal care industry reached around £14.7 billion as of 2019 and is expected to grow to over £15 billion in 2020 (Statista, 2019)
  • Across Europe last year there were 724.7 million internet users and 462.5 million active social media users (Hootsuite Digital Report, 2019)


  • Occupations with the highest rates of work-related contact dermatitis are floristis, beauticians, cooks, hairdressers and barbers, and certain manufacturing and healthcare occupations (Work-related Skin Disease report, Health and Safety Executive, 2019)
  • Online Searches for lymphatic drainage treatments have increased 36% in the past year (YELP 2019)
  • 64% of marketers either have or are planning to incorperate Instagram Stories into their marketing strategy (Social Media Trends 2019, Hootsuite)
  • According to a 2019 audit of UK dermatology coverage, there are 699 consultant dermatologists in England, 71 in Scotland, 38 in Wales and 23 in Northern Ireland (APPGS, 2019)
  • 53% of consumers worldwide would consider a non-invasive body contouring treatment (Allergan 360 Aesthetics Report 2019)
  • In a survey of 1,200 male workers, 44% said they had struggled with anxiety at work (Mens Health magazine, 2019)


  • In a survey of 650 patients, more than 20% of respondents did not tell their spouse or partner about their cosmetic procedure, and over one third didn’t tell friends or colleagues (The Private Clinic, 2020)
  • In a survey of 51,000 UK Snapchat users, more than 50% said they viewed procedures like lip fillers as comparable to getting a haircut or manicure (VICE Snapchat survey, 2019)
  • More than 1,300 complaints following lip filler treatments were reported to Save Face in the last year, double that of 2018. (Save Face, 2019)
  • One in 10 people are put off having cosmetic surgery due to future concerns, with 30% of them worrying that it would leave them looking unnatural (CynoSure, 2020)
  • Hyaluronidase is ranked third on the list of fastest-growing non-surgical treatments, with 50% growth compared to 2018 (RealSelf, 2019)
  • 76% of aesthetics practitioners said that working in aesthetic medicine had met their expectations (The Hamilton Fraser Survey, 2019)


  • 321 million new people joined social media in 2019, which made a total of 3.8 billion social media users at the start of 2020, an increase of 9% (Hootsuite, 2020)
  • By 2021, it is estimated that more than half of companies will use LinkedIn for marketing (, 2020)
  • It is estimated that CBD skincare could account for around 10% of global skin care sales within the next 5-10 years (Prohibition Partners, 2020)
  • 32% of people said that they have aesthetic procedures to feel more confident and 24% said it was to look more attractive (The Private Clinic, 2020)
  • Over the last four years, the global male aesthetics market size has maintained an annual growth of 5.45% (Statista, 2020)
  • 64% of consumers said they look for products with recyclable packaging (SOIL association, 2020)


  • Male cosmetic surgery accounted for 8% of 2019 total procedures in the UK (BAAPS, 2020)
  • In a study of 2,000 people, 30% said they would consider a cosmetic procedure to copy how they look with a fi lter (Really, 2020)
  • One in five people wouldn’t delete Instagram even if it was harming their mental health (Ocean Finance, 2020)
  • 72% of practitioners spend their time working in aesthetics alone (Hamilton Fraser survey, 2020)
  • On average, male social media influencers earn 7% more than women (, 2020)
  • There has been a 3.1% increase in women enrolling in scientific studies from 2017/18 to 2018/19 (STEM, 2020)


  • 52% of British women have changed their beauty essentials since the start of lockdown (No7, 2020) 
  • Nearly 27,000 plastic surgery procedures took place in 2019, a decrease of 7.5% from the previous year (BAAPS, 2020)
  • 28% of 2,000 survey participants said they edit their photos to look as good as possible (Really, 2020)
  • A global research project of 18,541 women in 40 countries showed that 71% of women are unhappy with their breasts (Body Image, 2020)
  • Almost 40% of those under 24 have felt less pressured to look a certain way while isolated at home (Skin Proud, 2020)
  • 29% of people would be put off getting an aesthetic procedure out of fear of it going wrong (Cynosure, 2020)


  • Social conversation mentioning cleansing has increased by 25% during the COVID-19 lockdown period (L’Oréal, 2020)
  • With 34,410 total monthly searches, rhinoplasty is the most searched for surgical procedure in Europe (, 2020)
  • The global men’s skincare products market is anticipated to expend at a CAGR of 6.2% to reach US $18.92 billion by 2027 (Grand View Research, 2020)
  • Botulinum toxin was the top non-surgical procedure in the US in 2019 with 1,712,994 procedures reported by surgeons (The Aesthetic Society, 2020)
  • YouTube is the digital platform that Gen X (ages 37-55) are most likely to be visiting monthly (GlobalWebIndex Audience Report, 2019)
  • Over half of both male and female hair restoration patients fall between the ages of 30 to 49 years old, 57.5% and 55.6% respectively (ISHRS survey, 2020)


  • 65% of patients said botulinum toxin type A was the procedure they wanted most when clinics reopen (American Society of Plastic Surgeons, 2020)
  • 94% of 2,35 respondents said they wanted to keep remote consultations and follow-ups after lockdown to reduce the amount of contact time with practitioners (Save Face, 2020)
  • The use of Instagram as a news source has doubled since 2018 (Reuters, 2020)
  • 60% of 10,000 participants spent longer on their skin routine during lockdown (Glossybox, 2020)
  • Only 1 in 7 American women have heard about breast implant-associated anaplastic large-cell lymphoma (Plastic and Reconstructive Surgery, 2020)
  • More than 12,000 Instagram posts were removed per quarter in response to guidelines over botulinum toxin advertising (ASA, 2020)


  • Only 15% of 3,600 surveyed adults would apply sunscreen when outside in the sun, and only 39% would take the precaution while sunbathing (Sanofi Genzyme, 2020)
  • 62% of practitioners are confident their business revenue will return to prepandemic levels within 12 months of restrictions being lifted (Cynosure, 2020)
  • 77% of 2,006 women, aged 18-59, wish their physician would tell them more about treatment options that target root causes for cellulite (The Harris Poll, 2020)
  • 69% of respondents said that smaller influencers with between 1,000 and 5,000 followers boosted consumer engagement with their brand and were more successful compared to infl uencers found in the higher tiers (Infl uencer Intelligence, 2020)
  • 90% of 300 rosacea patients and 318 psoriasis patients felt their disease was partially or totally uncontrolled, and over 50% felt their disease signifi cantly impacted their daily lives (, 2020)
  • One fifth of 5,000 18-24-year-olds surveyed said they had deactivated their social media accounts in the past year (Dentsu Aegis Network, 2020)


  • 43% of 1,000 female respondents wanted more clinical research for skincare products for women of colour and wider-ranging products for all skin tones (LeCerre, 2020)
  • Botulinum toxin is the most searched for procedure in the UK, US, Canada, Spain, Germany, France, Poland and Brazil (, 2020)
  • 73% of 2,000 respondents wouldn’t feel comfortable speaking to friends, or asking them for advice about aesthetics treatments and 77% wouldn’t speak to family (Glowday, 2020)
  • 59% of healthcare workers seen in occupational skin disease clinics set up during COVID-19 were found to be aff ected by irritant contact dermatitis (BAD, 2020)
  • 69% of Millennial women and 34% of Millennial men buy some type of skincare product every six months (Roy Morgan, 2020)
  • 11% of men in Britain feel that they look at least five years older as a result of the stress and anxiety brought about by lockdown and the pandemic (Uvence, 2020)


  • 53% of respondents cited self care as a motivating factor in purchasing grooming products (HYPEBEAST, 2020)
  • 30% of facial skincare users said they had moisturised more since the outbreak of COVID-19, while one in five spent longer on their routine (Mintel, 2020)
  • 40% of 400 people surveyed said they engaged with stories the most on social media platforms (Visual Objects, 2020)
  • 89% of 700 perioperative practice staff in the UK stated they had been a victim of bullying (Association for Perioperative Practice, 2020)
  • Out of the 1,000 adults surveyed, one in 10 said a romantic relationship had ended because of their eczema (National Eczema Society, 2020)
  • In a survey of 2,000 11-21-year-old girls, eight out of 10 revealed they had considered changing how they look (Girlguiding, 2020)


  • In a sample of 1,086 British women, 47% said they did not regularly check their breasts for any lumps or changes to their appearance (Breast Cancer Now, 2020)
  • In a survey of 8,000 female participants, 53% of adults and 58% of people aged under 18 reported that the coronavirus lockdown restrictions made them feel ‘worse’ or ‘much worse’ about their appearance (Women and Equalities Committee, 2020)
  • 66% of BAAPS members are continuing to offer video consultations after lockdown (BAAPS, 2020)
  • 59% of 2,000 US women said their top concern when trying a new skincare product is whether it will actually do more harm than good and make their acne worse (OnePoll, 2020)
  • 63% of 325 respondents reported having stopped or avoided treatment for rosacea because of the cost of medications (National Rosacea Society, 2020)
  • In a survey of 2,000 women, more than a third were asked by their employers to wear more makeup or do something to their hair for video calls, while 27% were asked to dress more provocatively (Slater and Gordon, 2020)

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