Dr Elle Reid and Dr Chloe Aucott debate how social media plays into treatments not backed by clinical trials In the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. It is known that brands use social media and influencers
Former clinic manager Katie Hughes-Dawkins provides an overview of the different ways clinic owners can optimise productivity within their teams and businesses In the fast-paced world of medical aesthetics, optimising clinic productivity is paramount for success. As a former clinic manager, I understand the challenges and rewards that come with
Managing director Sue Thomson discusses the main considerations for retaining Gen Z employees Recently, I’ve noticed a growing concern among many hiring managers, particularly the Boomers, Gen Xers and even some older millennials. As the leader of an organisation that supports clients to find the very best talent, I’m often
Communications consultant Julia Kendrick examines the regulations and guidelines for aesthetic marketing and advertising to the public
Aesthetic nurse practitioner Telisha Jenkinson provides a fundamental introduction to RF treatments for those newer to aesthetics Ageing impacts both the face and body, highlighting the importance of self-care, healthier lifestyle choices and embracing the natural process of ageing. The ageing process affects the face and body in various ways,
Nurse prescriber Julie Scott advises on how to up your customer service and improve patient satisfaction
Dr Natasha Fernando details the benefits of offering in-clinic blood testing as part of a holistic approach to wellness within medical aesthetics
Iveta Vinkler and Lorna Jackson explain how manufacturers are upping their game in the war against counterfeiters and how you can avoid them
Aesthetics interviews four female entrepreneurs to hear some of the key challenges they face and their top tips for business success
Dr Rachel Tunney outlines how practitioners can attract new patients, increase revenue and improve patient satisfaction by incorporating skincare services into their clinics
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