In Practice

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The Last Word: Has Social Media Hype Negated the Need for Clinical Evidence?

Dr Elle Reid and Dr Chloe Aucott debate how social media plays into treatments not backed by clinical trialsIn the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. It …

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Mastering Productivity: A Guide for Aesthetic Clinic Owners

Former clinic manager Katie Hughes-Dawkins provides an overview of the different ways clinic owners can optimise productivity within their teams and businessesIn the fast-paced world of medical aesthetics, optimising clinic productivity is paramount for success. As a former clinic manager, …

Understanding Gen Z in the Workplace

Managing director Sue Thomson discusses the main considerations for retaining Gen Z employeesRecently, I’ve noticed a growing concern among many hiring managers, particularly the Boomers, Gen Xers and even some older millennials. As the leader of an organisation that supports …

Maintaining Compliant Marketing in Aesthetics

Communications consultant Julia Kendrick examines the regulations and guidelines for aesthetic marketing and advertising to the public

Addressing Signs of Ageing with Radiofrequency – 3

Aesthetic nurse practitioner Telisha Jenkinson provides a fundamental introduction to RF treatments for those newer to aestheticsAgeing impacts both the face and body, highlighting the importance of self-care, healthier lifestyle choices and embracing the natural process of ageing. The ageing …

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Mastering Productivity: A Guide for Aesthetic Clinic Owners

Understanding Gen Z in the Workplace

Maintaining Compliant Marketing in Aesthetics

Addressing Signs of Ageing with Radiofrequency – 3

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