In Practice

The Last Word: Has Social Media Hype Negated the Need for Clinical Evidence?

Dr Elle Reid and Dr Chloe Aucott debate how social media plays into treatments not backed by clinical trials In the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. …

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Mastering Productivity: A Guide for Aesthetic Clinic Owners

Former clinic manager Katie Hughes-Dawkins provides an overview of the different ways clinic owners can optimise productivity within their teams and businesses In the fast-paced world of medical aesthetics, optimising clinic productivity is paramount for success. As a former clinic …

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Understanding Gen Z in the Workplace

Managing director Sue Thomson discusses the main considerations for retaining Gen Z employees Recently, I’ve noticed a growing concern among many hiring managers, particularly the Boomers, Gen Xers and even some older millennials. As the leader of an organisation that …

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Maintaining Compliant Marketing in Aesthetics

Communications consultant Julia Kendrick examines the regulations and guidelines for aesthetic marketing and advertising to the public

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Addressing Signs of Ageing with Radiofrequency – 3

Aesthetic nurse practitioner Telisha Jenkinson provides a fundamental introduction to RF treatments for those newer to aesthetics Ageing impacts both the face and body, highlighting the importance of self-care, healthier lifestyle choices and embracing the natural process of ageing. The …

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Succeeding in Customer Service

Nurse prescriber Julie Scott advises on how to up your customer service and improve patient satisfaction

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Unlocking the Potential of Blood Testing Services for Your Medical Aesthetic Clinic

Dr Natasha Fernando details the benefits of offering in-clinic blood testing as part of a holistic approach to wellness within medical aesthetics

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Understanding Counterfeit Products

Iveta Vinkler and Lorna Jackson explain how manufacturers are upping their game in the war against counterfeiters and how you can avoid them

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Empowering Women in Business Within Aesthetic Medicine

Aesthetics interviews four female entrepreneurs to hear some of the key challenges they face and their top tips for business success

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Unlocking Skincare Conversations with Patients

Dr Rachel Tunney outlines how practitioners can attract new patients, increase revenue and improve patient satisfaction by incorporating skincare services into their clinics

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