In the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. It is known that brands use social media and influencers to promote the sales of their products. Public opinion can be influenced by the collective views of many individuals using the platforms.1
A total of 55% of Gen Z discover the brands they use through social media, and 54% use social media for research on brands and products in a survey of 8,020 people.2 With this, the public are seeking establishments where they can get the latest trending treatments, and we have seen how quickly trends can gain momentum through social media.
Our concern is that social media information is now overshadowing the importance of clinical evidence. In this article, we will be debating the dichotomy between traditional medical devices and newer injectables…
