Medical device company Alma has announced actress Kate Hudson as its new global brand ambassador.
With its global educational campaign, ‘Beyond the Trend’ in aesthetics, Hudson and Alma aim to showcase the empowerment of embracing natural beauty, whilst committing to delivering safe, effective and evidence-based solutions, the company notes.
Directed by American film director Anthony Mandler, the campaign guides the public on the significance of reliable aesthetic solutions over passing trends, featuring Hudson illustrating actual beauty trends and fads that people encounter on their social feeds each day. The campaign will be showcased on social media and digital platforms throughout September.
Hudson commented, “Partnering with Alma feels
incredibly natural because we share the same passion. I’ve personally
experienced Alma’s Harmony and Accent Prime treatments, and what I really like
about them is that I could visually see the results on my skin. Alma’s
dedication to promoting aesthetic solutions that enhance natural beauty truly
resonates with me.”
