Skin biome care company BIOJUVE™, from Crown Aesthetics, has debuted the range at a launch event in London.
Hotel Café Royal on Regent Street played host to 125 guests, invited to learn more about the skin biome care range and how protecting the skin microbiome can benefit skin health.
According to the company, BIOJUVE™ products contain patented Xycrobe technology which contains living skin-native bacteria, enabling it to work with the skin’s natural biology. The company notes that the products should be used twice-daily to optimise skin health with the products working together to enhance the performance of the Xycrobe technology.
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The range was introduced by a number of Crown Aesthetics team members from the US, including president and CEO Jeff Bedard. The brand’s US-based chief science officer Dr Thomas Hitchcock then shared in-depth insights into how the range’s technology can optimise the skin microbiome.
Reena Sandhu, head of marketing and operations for the UK & Ireland, said, “We are thrilled with the resounding success of BIOJUVE™’s product launch event – it surpassed our wildest expectations! Our hearts are brimming with gratitude for everyone who joined us in celebrating the dawn of an exciting and innovative era in skin biome care.”
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