Black Aesthetics Advisory Board forms

25 Jun 2020

Four award-winning aesthetic professionals have established the Black Aesthetics Advisory Board (BAAB) in order to investigate the experiences of black practitioners within aesthetics, as well as those of black and minority ethnic patients and consumers.

Results from recent research suggest black practitioners are facing higher levels of discrimination and less progression opportunities in the specialty. At the same time, the BAAB notes that black consumers have been found to experience difficulties in accessing practitioners who are confident in treating their aesthetic concerns.

Founded by aesthetician Dija Ayodele, Dr Ifeoma Ejikeme, Dr Tijion Esho and Dr Amiee Vyas, the BAAB aims to conduct further research and produce a report that will share guidance to brands and professionals, inform training and improve access to aesthetics for black patients.

The BAAB says, “Given the worldwide re-emergency of the Black Lives Matter campaign and the poor experience voiced by black and minority ethnic professionals, as well as consumers, we are shocked at the silence from many quarters of the aesthetic industry. Coupled with our knowledge of BME patient experience, we want to investigate and inform change; from ensuring all practitioners understand the needs of black skin to increased representation of black professionals at all industry levels. Through this, we are also able to positively impact the experience of black patients and professionals within aesthetics.”

Supported by Aesthetics Media, surveys will be shared amongst the aesthetics community from July and all are encouraged to take part. 

For more information contact hello@djiaayodele.com

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