Skin and body brand Dove has introduced its new #TheFaceof10 campaign aiming to protect young girls self-esteem.
A new survey commissioned by Dove involving 9,000 girls aged 10-17 years old in 20 countries identified that one in three young girls are expected to have cosmetic work or plastic surgery to alter their appearance as they age.
Research has also shown that children as young as 10 are being exposed to antiageing skincare products on social media. Nearly one in two young girls worry about their appearance as they age due to increased exposure to adult skincare content.
As well as the campaign, Dove has partnered with research psychologist at the Centre of Appearance Research at the University of West England and body image dermatologist Dr Marisa Garshick to create The Gen A Anti-Ageing Talk. This is a free resource on how to talk to young people about antiageing and beauty anxiety on Dove’s TikTok channel.
Dr Phillippa Diedrichs, professor of psychology, said, “Today, girls are exposed to adult skincare content online and pressures to look a certain way at a very young age, to the extent that they’re adding products designed for adults to their wishlists and skincare regimens. All of this contributes to a toxic culture of unrealistic beauty standards and pressures.”
