Online aesthetic training provider Dr Tim Pearce eLearning has introduced a new web-based marketing course for aesthetic clinicians.
The Dream Customer Attraction Method (DCAM) course was designed by marketing advisor Miranda Pearce.
She explains that DCAM is ideal for clinicians who are worried about what to post on social media every day, wonder if they are posting the correct items on their channels or cannot understand why their social media posts are not converting into bookings.
According to the company, DCAM is set over three core principles with 25 modules to complete. The course package includes downloadable MP4 and PDF materials with a marketing essentials tool kit, advertising regulation guidance, sales conversion scripts, access to a closed Facebook group, and more.
Dr Pearce said, “In the
DCAM course, I am teaching the fundamental principles of marketing – how to
grab attention, how to keep it through a story, and how to call for an action
from their patients. These principles can be applied anywhere, on any social
media platform, but Instagram is the popular choice to master, so this course
teaches clinicians how to get the most out of Instagram including mastering
feed posts, stories and using hashtags, as well as reels, lives, and IGTV.”