The Joint Council for Cosmetic Practitioners (JCCP) has signed a memorandum of understanding (MOU) with the British Beauty Council (BBC). The BBC is a not-for-profit, inclusive organisation that works to engage politicians and business leaders in the value of British beauty to the national economy.
In a statement released by the JCCP, it explained that the organisations will be working together to promote public protection and consumer safety in the aesthetics specialty to encourage positive engagement.
Professor David Sines, executive chair of the JCCP, commented, “The beauty sector in the UK plays a huge part in the non-surgical aesthetic sector. The JCCP recognises this role, which is underpinned by approved standards and qualifications. The JCCP has clearly defined within its standards framework those areas where it believes the beauty sector can legitimately practice and those areas where it considers the risks are too high and procedures should only be undertaken by medically qualified professionals. By working together with the best interest of patients as the number one priority this partnership will be to the benefit of all.”
According to Professor Sines, they will both share information relating to the promotion and furtherance of best and safe practice, work collaboratively to identify solutions, eliminate duplication of effort and mitigate risks.
Millie Kendall, chief executive of the BBC, added, “The British Beauty Council aims to be a coherent and united voice for this dynamic, kinetic, broad and inspiring industry. We want to highlight both the creative and commercial opportunities that the industry provides. It is of the utmost importance to us to show our relevance, value and contribution to culture and the economy and to use our definition to show our breadth and depth.”