Skincare brand Obagi Medical has launched the NU-GEN Cellular Renewal Serum.
The company states that the formula centres on NAD+, a cellular coenzyme involved in energy metabolism and DNA repair and includes the precursors of nicotinamide mononucleotide (NMN) and nicotinamide (NAM).
The serum is intended for use as the first step after cleansing and toning, both morning and evening, and is positioned as part of a wider routine to support skin renewal, according to Obagi Medical.
Simone Shoffman, education and clinical director at Healthxchange, commented, “We’re incredibly excited to introduce Obagi Medical’s NU-GEN Cellular Renewal Serum, which represents a new frontier in skin longevity – one that focuses on supporting the skin’s natural energy systems to optimise function and resilience over time. Backed by three clinical studies, this is the kind of next-generation innovation we’re proud to bring to practitioners and their patients.”