Obagi Medical launches its most clinically-studied product for 10 years

30 Jun 2020

Global skincare brand Obagi Medical has released a new facial serum which, according to the company, has undergone 10 years of research.

Expanding the ELASTIderm Eye Range, the ELASTIderm Facial Serum can be used twice daily on the full face, neck and chest. The product aims to deliver long-lasting improvement in firmness and crepiness, while being clinically proven to deliver firmer-looking skin, the company states.

After eight weeks of use, 100% of 38 participants in a study trialling the serum said their face looked firmer, while 97% said their skin felt more elastic and resilient, less crepey and reported their skin had ‘bounced back’.

ELASTIderm Facial Serum utilises trademarked technology Bi-Mineral Contour Complex, which harnesses zinc and copper, with malonate, for effective results. Obagi Medical says it has been designed to support the three stages of developing healthy elastin; to create, convert and organise it in order to benefit the skin.

President of Obagi Medical, Jaime Castle, said, “Following years of research and testing, we’re pleased to bring a topical skincare solution to market that solves a need in the industry. We’re also proud of the fact that, like all Obagi products, ELASTIderm Facial Serum is tested on all skin tones and types and is safe for consumers of all ages seeking firmer-looking skin.”

Obagi Medical is available from Healthxchange Pharmacy. 

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