On February 28, aesthetic service provider PLIM officially launched in the UK at the Mandarin Oriental Hotel, London.
The event invited guests to hear from the company’s founder Nada Ali Redha about the new technology and why she decided to launch the company to the aesthetics community. Afterwards, PLIM’s chief financial officer Anuj Saxena showed a demonstration of the easy-to use platform.
Patients are able to create a profile and upload their ID onto the PLIM Marketplace. Partner clinics and their treatments will be listed so patients can browse, book and request their preferred buy now, pay later plan (with either four or six month instalments). Once a treatment is booked, the patient is approved and PLIM pays the clinic in full instantly. The patient will then pay PLIM via the chosen instalment plan. Saxena explained that it was important for the platform to be mobile-friendly as most patients are ‘on the go’ and want quick and easy access.
After the demonstration, guests heard from two clinics who have been using the technology in-clinic, noting a growth in patient demand and returning patients from the instalment scheme. Guests were then invited to ask questions and speak to the team directly about the new platform.
For the future, PLIM hopes to introduce eight and 12 month instalment plans for patients to choose from, as well as expanding its platform to Switzerland and the United Arab Emirates.
Ali Redha commented,
“It’s amazing to see the plans and vision coming to life. Everyone at PLIM is
really excited for this project to take form, bringing these services to London
and the rest of the UK. Accessibility is at the heart of everything we’ve aimed
to achieve. We wanted that to be prevalent in every part of the journey for
both partner clinics and their patients.”
