Dermatological research and distribution company SkinMed has introduced an updated marketing programme, called the Clinical Marketing Suite, for its clients.
Clinics are eligible for this service if they fulfil certain product protocols and have a leading account with SkinMed. The clinics will be allocated a campaign manager who will design and create a bespoke multi-channel campaign, complete with Facebook and Instagram advertising, email campaigns to the SkinMed database and social media posting.
SkinMed says eligible clinics can also gain access to bespoke posters, leaflets, flyers, video and text, as well as protocol guide booklets, designed to help guide patients through the treatment journey and help convert leads into customers. In addition, SkinMed will provide campaign support to promote clinic open days, including online advertising, tailored emails, social media promotion and materials to use in clinic.
Peter Roberts, managing director and head trainer at SkinMed, said, “We at SkinMed are pleased to launch this tailored service because we think that it will really help our clients to communicate the benefits of the products to their patients, increasing their sales and in assisting and improving the conversion rate of leads to patients.”