Patient checkout is a clinic’s ‘superpower’. The journey to optimal checkout begins the instant your patient’s treatment concludes and extends until they walk out your clinic. To optimise this process and maximise revenue, it’s crucial to reframe the role of your receptionist and integrate strategic financial tools into your practice. However, this process is often overlooked, despite its potential to drive sustainable revenue growth. In this article we will explore how patient checkout can, and should, serve as your clinic’s most compelling profit centre, turning a routine transaction into a powerful driver of business growth. Let’s start by establishing checkout-specific language. Here’s the cheat sheet: · Dwell time: the time spent at reception following treatment, before departure · Rebooking rate: the frequency of booking a follow-up appointment · Payment acceptance: the way payment is collected
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