Brand communications consultant Sophie Attwood has launched her debut book Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication.
The book details a new approach to forming a communications strategy, evoking emotional connection with each brand’s target audience, leading to greater brand awareness and business growth, Attwood notes.
The book also contains case studies showcasing successful brand communication strategies, advice on navigating the digital landscape and insights into ethical and sustainable brand communication strategies.
Attwood notes, “In the right place, at the right time, with the right emotional connection at the hart of its message, PR can perform miracles in the most unexpected of ways – and I’d love for more brands to experience that. My objective with this book is to help founders and brands to truly enhance their reputation with an honest communications strategy that helps to elevate your brand and take you to that next echelon.”
The book is available to pre-order through various retailers, including WHSmith, Amazon and major bookstores worldwide ahead of its official launch on November 7.