Photographer Hannah McClune’s monthly tips on the top three things to be ready for your brand shoot.
By booking your brand shoot a few months ahead and following these steps your resulting gallery will give you so much more versatility.
1. The brief
The most important part of the whole planning stage – the questions are to fully understand you, your business and your customers. Consider the questions in depth. If you work with a marketing agency, their insights are valuable for upcoming communications, and they need supporting images too. I’ll turn your brief answers into a detailed shoot plan with locations, outfit ideas, shot lists, props and more.
2. Get pin happy!
Having a shared Pinterest board with your photographer not only checks you’re both on the same wavelength, but also gives some inspiration and ideas for outfits, location and general ‘feel’ for the type of images. We never copy a shot (how dull!), instead use visual mood boards as a prompt to what works for you.
3. Pamper
Lastly, ahead of the day, enjoy some pampering to be the best possible version of you. Book hair appointments the week before, your manicure (hands always feature!), and check if you need a hair and make-up artist recommendation. As a photographer and marketing professional, my approach is to understand your marketing needs and how you are positioning yourself. This then leads to how I can support you with photography.
This column is written and supported by Hannah McClune, owner of brand photography company Visible by Hannah www.visiblebyhannah.com
