Photographer Hannah McClune’s monthly tips on how to strengthen your business through branding
‘Filler’ images are the mood-setting, and contextual type of photos that every business needs.
Break up your images!
Filler photos can be scattered throughout your website or used to break up a social media page. They help space out busier and important pictures to achieve a balanced look. The photos can give a smoother transition, resulting in what you share becoming varied and interesting. Filler photos can feature your printed marketing, products, or a variety of props that fit your brand aesthetics.
Get planning
If you choose to have content created professionally, you need to complete a brief to share your brand information – then simply step back and let your photographer get creative with the set up and styling, without needing to be at the shoot yourself!
Alternatively, if you or someone in your team is great at photography, then think ahead to what upcoming messages you have, and start planning a content shoot day. List the intentions behind each set up, gather your products and props then shoot away! Whether the images you choose will be used to support educational or fun pieces – they will help get your ideal patient’s attention.
Please get in touch if you would like to see examples and learn about how you can start your filler photography with quality photos.
