Medical Aesthetics

Considering the Concept of the Social Media Confidence Trap

Aesthetics business coach Fiona Macaskill examines how practitioners can rebuild confidence and create profitable businesses through data driven decision making Social media is now central to the aesthetics landscape. For many clinicians, it is the primary bridge between their practice …

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Retailing Skincare For Clinic Growth

Dr Kam Lally, skincare retailer co-owner Paul Thompson and chemical engineer Cigdem Kemal Yilmaz outline a strong retail strategy for clinic growth A total of 7.7 million people had an aesthetic treatment in the UK in the past 12 months, …

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To read this post in full you need an Aesthetics Journal subscription. Choose the plan that fits your practice — every paid plan includes the complete peer-reviewed clinical library and CPD-accredited learning.

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Review outlines botulinum toxin myths

A comprehensive review, Botulinum Toxin A Myths, Evidence, and Global Media Narratives, published in Aesthetic Plastic Surgery has highlighted public misconceptions on botulinum toxin type A (BoNT-A). Researchers analysed 513 English-language sources

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