Local search engine optimisation (SEO) is an important digital marketing tool that helps young, independent, and smaller businesses stand out in their local area.1 It’s been documented that Google is changing its approach to favour local SEO in a bid to improve the average searcher’s experience of their services.2
In a new focus on its ease of usability and how useful it can be to its track, Google is now placing more of an emphasis on the quality of the results it shows to its searchers, and other search engines are likely to follow.
Local SEO for small to medium clinics, and even individual practitioners, can make the difference between numerous new patient bookings and a comparatively quieter clinic. It involves a series of tasks that help your clinic’s website and Google presence climb the search engine rankings to become one of the most highly-rated search results for people in your…
