Business

Emotional Aftercare in Medical Aesthetics

Nurse prescriber Julie Scott explores the emotional landscape of regret in aesthetic patients In aesthetics, we spend a great deal of time preparing patients for the physical results of treatment, but what happens when the emotional response doesn’t match expectations? …

Read More »

Establishing Informed Consent in Aesthetic Procedures

Healthcare insurance specialist Will Marshall outlines how consent is handled within the legal framework Consent is the foundation of ethical and legal clinical practice. For practitioners in the aesthetics field, understanding when and how to obtain valid consent is not …

Read More »

Unlocking Clinic Growth with Varied Demographics

Business consultant Vanessa Bird explores the hidden potential of untapped demographics and how to attract them to boost clinical growth To achieve long-term success in aesthetic clinic ownership, there is a constant need for investment in training, staff development, technology …

Read More »

Understanding Regulatory Frameworks for Injectables

Professor Steve Davies and Dr Anish Kotecha explore what aesthetic practitioners need to know about the aesthetic products they are injecting The rapid expansion of the aesthetics specialty in the UK has seen an influx of a variety of aesthetic …

Read More »

Utilising Social Media to Enhance Patient Acquisition and Retention

Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has …

Read More »

Selecting the Best Laser Devices for Your Clinic

Dr Tanja Phillips offers a comprehensive guide to help clinicians choose the right laser technology for their practice Investing in an aesthetic laser device can be transformative for clinics looking to expand their services and attract a broader patient base. …

Read More »

Preparing for Media Interviews

PR and communications consultant Julia Kendrick outlines the critical elements to prepare for successful interviews with the press For many, an interview with a journalist represents the pinnacle of public relations (PR) success. It’s the chance to build your profile …

Read More »

Unlocking the Male Aesthetics Market

Mr Glyn Estebanez provides strategies to address the male patient barriers Traditionally, the aesthetics specialty has predominantly focused on catering to women. However, a paradigm shift has occurred, with an increasing number of men now seeking non-surgical cosmetic procedures such …

Read More »

Assessing Patient Psychological Needs

Nurse prescriber Julie Scott shares why it is crucial to assess the psychological needs of patients In the world of medical aesthetics, the distinction between the medical model and the purely aesthetic model is vital. At its core is a …

Read More »

Evaluating Profitable Clinic Pricing

Business analyst Liz McKeon discusses clinic pricing strategies and offers insights on boosting profitability Pricing is the process of determining what a company will receive in exchange for its product or services. In the case of aesthetic clinics, this means …

Read More »