How to say NO to Patients

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As aesthetic practitioners, we’re often lauded for our contributions to building the self-esteem of our patients. Yet, there’s an aspect of our work that is an even more crucial part of our toolkit, and that is the ability to say ‘no’. After three decades in aesthetics, I’ve learnt that this decision is just as important as any procedure we perform.
It’s deeply rooted in our commitment to our patients’ health and the ethical pillars that have held up my practice through the years. Saying ‘no’ is not a sign of limitation, but a mark of professional maturity and understanding. In my practice, the decision to forgo treatment is a multifaceted judgment call, it’s never just about saying ‘no’.
Instead, it’s about recognising when a patient, perhaps reeling from recent emotional trauma, needs space to heal beyond the skin, seeking enhancements for their self-esteem, not because of a partner’s…

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