Specialist aesthetic business consultant Amanda Elbourn explores how clinics can utilise medical aestheticians to support aesthetic services
As consumer demand for device-led and skin-focused interventions continues to grow, aesthetic clinics are reassessing workforce models, governance and service delivery. As such, medical aesthetic practitioners and clinic owners need to create a multidisciplinary teams to support patient outcomes and the sustainable development of UK aesthetic practice. Medical aestheticians are becoming increasingly central to the provision of safe, effective and scalable aesthetic services. In 2025, the UK aesthetic devices market was valued at over £750 million, reflecting sustained investment in energy-based and technology-driven treatments that require skilled, trained practitioners.¹ Aestheticians often provide ‘gateway’ services such as medi-facials, which bring patients into clinics, and they frequently play a foundational role in the patient journey while also contributing significantly to…