Navigate the business landscape of aesthetics with our In Practice Business Features. Explore a diverse range of articles covering marketing, PR, practice management, finance, business compliance, patient consulting, and more. Our curated content is designed to equip practitioners and industry professionals with valuable insights, strategies, and practical tips for running a successful aesthetic practice.
Laser sales consultant Don Berryhill shares his advice on purchasing a reliable laser for your clinic Many practitioners looking to purchase medical lasers are often confronted with the issue of deciding whether or not to buy directly from the manufacturer or possibly consider purchasing a used system from a broker.
Dr Hugo Kitchen shares his vision for business success in the field of aesthetics today The value of the UK cosmetic procedures market is growing. It was worth £2.3bn in 2010 and is estimated that it will grow to £3.6 billion by 2015.1 If the effects of the economic downturn
Michelle Boxall looks at strategies to ensure you get the most value when marketing your clinic For most businesses, the New Year brings renewed efforts and inspiration to make improvements and grow sales. Planning for the year ahead can be an exciting activity; but new ideas, unfortunately, often have to
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