Dr Hugo Kitchen shares his vision for business success in the field of aesthetics today
The value of the UK cosmetic procedures market is growing. It was worth £2.3bn in 2010 and is estimated that it will grow to £3.6 billion by 2015.1 If the effects of the economic downturn are still being felt in some industries, the cosmetic and aesthetic sector has never looked healthier. As we climb out of recession, the percentage of disposable income which is being freed up for self-enhancement is making the outlook rosier than we could have predicted even a year ago. This, coupled with the launch of some new and innovative treatments over the last couple of years which have given practitioners a plethora of new ways to treat their patients, means that practice owners such as myself have many good reasons to feel positive about the future. Of course, running a dermatherapy practice does not come…
