Navigate the business landscape of aesthetics with our In Practice Business Features. Explore a diverse range of articles covering marketing, PR, practice management, finance, business compliance, patient consulting, and more. Our curated content is designed to equip practitioners and industry professionals with valuable insights, strategies, and practical tips for running a successful aesthetic practice.
Advertising specialist Nick Jekyll explores how to effectively market your brand or clinic In medical aesthetics, brands understandably prioritise safety, efficacy and scientific credibility in their marketing. However, this focus often leads to a clinical conformity, characterised by sterile visuals, overly technical language and messaging that centres solely on product
Head of engagement and relations Katie Hughes-Dawkins discusses practical strategies for improving staff retention and driving clinic growth In recent months, many specialty colleagues have reached out to me with the same concerns; “We can’t find therapists,” “Do you know anyone looking for work?” “My staff keep leaving and it’s
The Clinical Cosmetic Regenerative Congress (CCR) 2025 hosted a Meet the Press panel, offering key insights and practical advice for aesthetic practitioners Held on September 26 at Excel London, the panel brought together three leading voices within the aesthetics media landscape. Alice Hart-Davis, aesthetic and beauty journalist and founder of
Clinical hypnotherapist Anna Lancaster uncovers how hypnotherapy can enhance patient care in aesthetic practice As a medical aesthetic practitioner, your work extends far beyond the skin. While procedures and outcomes may be physical, the patient’s psychological readiness, self-image and emotional wellbeing often play a significant role in their treatment journey.
Managing director Yogeeta Bawa provides guidance on balancing personal and professional partnerships Imagine waking each day beside not only your life partner, but also your business partner. Across the UK, many couples in the aesthetics specialty are blending personal and professional lives, and finding it both rewarding and challenging. Some
Business strategist Donna Ofsofke outlines practical strategies to optimise the potential of CRM in aesthetic clinics At first glance, your customer relationship management (CRM) may appear to be functioning effectively – organising patient details, sending occasional newsletters and automating birthday promotions are expected. However, beneath this surface-level efficiency lies a
Dr Aryan Ala’Aldeen provides guidance for managing neurodiversity within aesthetic practice Neurodiversity refers to the inherent and important diversity in neurocognitive functions, including variations in cognition, perception, learning, sensory processing and communication.1 It serves as an umbrella term that encompasses a range of specific learning and developmental differences, including Attention
Digital marketing strategist Michael Guberti offers guidance on strategically planning in-clinic events to engage with patients Clinics can use in-person events to engage with current patients and attract new ones. Events can take many forms – patient appreciation nights, open houses, workshops, treatment demos, grand openings or holiday celebrations. These
Digital marketing consultant Rick O’Neill shares insights on building sustainable growth through patient-centric strategies The specialty is filled with promises of quick results, such as ‘30 new patients a week. Guaranteed!’ Unfortunately, the reality is far more complex. A 2025 sociological study based on interviews with aesthetic surgery patients found
Nurse prescriber Tanya Khan shares practical strategies on navigating challenging patient interactions Within the medical aesthetics specialty, where treatments are widely accessible and expectations high, patient dissatisfaction is inevitable. Managing it is one of the most complex and emotionally challenging parts of practice. Patient dissatisfaction may stem from unmet clinical
Quick links
