Digital marketing strategist Michael Guberti offers guidance on strategically planning in-clinic events to engage with patients
Clinics can use in-person events to engage with current patients and attract new ones. Events can take many forms – patient appreciation nights, open houses, workshops, treatment demos, grand openings or holiday celebrations. These in-person experiences create lasting positive memories, strengthen rapport and build the ‘know, like and trust’ factor that’s essential for long-term loyalty.
Hosting in-clinic events provides a platform to promote products and treatment packages, increase revenue, collaborate with complementary businesses and generate positive publicity through online content. This article will explore the key elements to consider when planning a successful in-clinic event that leaves a lasting impression on your patients.
Envisioning your ideal event
When planning an event, consider the who, what, where, when, how and why. Most clinics host on-site, showcasing their environment to new patients and welcoming existing ones. Attendance must align…
