Navigate the business landscape of aesthetics with our In Practice Business Features. Explore a diverse range of articles covering marketing, PR, practice management, finance, business compliance, patient consulting, and more. Our curated content is designed to equip practitioners and industry professionals with valuable insights, strategies, and practical tips for running a successful aesthetic practice.
Managing director of the BDD Foundation Kitty Newman offers strategies for the identification and management of BDD Body dysmorphic disorder (BDD) is a mental health condition characterised by obsessive thoughts about very minor or unnoticeable ‘flaws’. It leads to repetitive behaviours such as mirror checking, reassurance seeking, excessive grooming, intrusive
Solicitor Michael Saul discusses strategies to minimise negligence risks and maintain professional standards. Aesthetic practitioners face unique challenges when it comes to managing the risks of negligence. The potential for even minor oversights to lead to serious legal consequences, financial losses and reputational harm continues to grow with increasing public
Nurse prescriber Amy Bird discusses the importance of embracing diversity and how it can enhance patient care In today’s interconnected and multicultural world, diversity is a critical consideration across specialties, and the field of medical aesthetics is no exception. For businesses in this sector, embracing diversity means taking a comprehensive
Ashley and Sheena McKenna dive into the most important data metrics to track and boost growth in aesthetic businesses. Running an aesthetic clinic today is a bit like walking a tightrope. On one side, you need to deliver top-notch patient care, and on the other, you’re managing a business that
Dr Askari Townshend argues the importance of a skilful and thorough approach to handling inevitable legal complaints In the last decade of performing aesthetic treatments, I have had two patients take legal action against me. As I believe I have treated over 15,000 in this time, I don’t think I’m
Business development coach Marcus Haycock explores how coaching can be an effective approach to management Running a medical aesthetic clinic has always been challenging but also very rewarding. With fierce competition, constant technological advancements and increasing regulatory pressures, it’s critical to have an inspired, competent and highly skilled practice team.
Dr Natalie Haworth shares her insights on building a personal brand within your clinic You’ve completed the courses, honed your injection techniques, invested in your scrubs and taken your professional headshots. So, what’s the next step? In the world of aesthetics – a highly competitive and rapidly evolving landscape –
Nurse prescriber Carla Mills outlines how business owners can use professional development reviews to enhance staff success Every business owner should have professional development reviews (PDRs) of their staff embedded within their business process. This underpins service delivery and care standards, as well as upholding your business’s reputation. Not having
Dr Leah Totton discusses the key elements for expanding your clinic chain with a focus on the importance of branding In the competitive world of aesthetic clinics, expanding operations can be a strategic move to increase market share and reach a wider clientele. However, successful expansion requires a meticulous approach
Business coach Alan Adams shares his advice on using membership schemes to maintain a steady and sufficient cashflow in clinic For many individuals in the aesthetics sector, providing a service you’re passionate about and proud of is usually the main motivator for launching your own business. But it’s also important
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