Miss Sherina Balaratnam discusses how to plan and deliver successful in-clinic educational events
Running an aesthetic clinic brings many challenges to medical practitioners. From practice management and staff training to maintaining high patient satisfaction, through to business development and marketing, the end point is to continuously and successfully grow our practices. Focusing on new patient acquisitions, whilst maintaining a strong existing patient retention rate, is key to achieving this. An integral part of achieving patient retention and acquisition in my clinical practice is by hosting regular educational events. In this article, I will cover the key strategies behind hosting these events, how to maximise each opportunity to benefit your patients and deliver a high return on investment for your time.
The paradox of choice
As American psychologist and author of The Paradox of Choice: Why More is Less, Barry Schwartz stated, “Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a…
