Skincare company brand education manager Sharon Cass outlines how practitioners can offer bespoke skincare advice to patients
The skincare market and the aesthetics industry are increasingly saturated with both product offerings and service providers, particularly within the antiageing sector. This expands consumer choice but can make it harder for the voice of individual brands to be heard. Robust retail and treatment sales are essential for a financially successful clinical business, but more importantly, we need patients to follow the skincare advice we give them to support our procedures and ensure good results. So how can we reinforce our expertise and recommendations when patients are bombarded with so much information from TV, magazines, bloggers and even our competitors?
Follow the trendsA surprising answer perhaps is that retail trends can provide a useful reference when deciding how to communicate with patients and can actually help us to stay relevant to them in…
