Dracula Therapy trade mark owner Dr Daniel Sister and marketing director Jemma Patton discuss how and why aesthetic practitioners might consider trade marking a treatment, protocol or product for the aesthetics industry
What is a trade mark?A trade mark is a type of intellectual property protection that helps safeguard your brand. In aesthetics this usually means a product or a specific treatment protocol. A trade mark is different from a patent, which gives an inventor the right to stop others from making, selling or using their invention unless they are given permission.1 A trade mark is also different from copyright, which protects work that is recorded, either in words or sound, such as literary works and music.2 A trade mark – and note in the UK it is trade mark, in the USA it is trademark – allows its ‘owner’ to protect their brand and enables them to take legal action against…
