Digital marketing consultant Adam Hampson discusses why video is vital to your clinic’s digital
marketing content and how it can positively impact search engine optimisation, social media engagement, and buying behaviours
Did you know that 300 hours of video are being uploaded onto YouTube every minute?1 Businesses that are not adapting their content marketing to include video aren’t reaping the digital engagement benefits it offers and could be missing out on potential patients. Static content, such as images and text, is useful for static views, such as on an Instagram grid overview or a thumbnail. But video, or dynamic content, as an active media on websites and Facebook feeds can be extremely useful to an aesthetic clinic. Video can positively affect your search engine optimisation (SEO) and your social media engagement and reach.2 It can also positively impact your patient’s buying…
