Globally, lip augmentation treatment spend is forecast to reach US $4.4 billion over the next seven years. Hyaluronic acid (HA) fillers will remain the most popular treatment choice, with the UK predicted to have the fourth highest spend globally by 2027.1
These figures suggest that aesthetic practitioners will be busier than ever with lip treatments using dermal fillers. Yet having spoken to many practitioners, there seems to be a unanimous agreement that treatment of thinning, ageing lips in the older age group can be challenging.
This article will discuss lip treatment popularity, how lips age, the ‘normal’ and ‘attractive’ lip ratios and how this varies between ethnic groups. Treatment journey plans, managing patient expectations and treating the patient holistically will also be covered, with two female case studies presented.
Lips play an important role in female attractiveness; full lips impart a sense of youthfulness and health, whilst thinner, flatter lips may imply fragility and senility.2 One cross-cultural study…