With 53% of service organisations expected to be using chatbots within the next 18 months,1 it is clear customer service is going down the artificial intelligence-orientated route. However, I believe that although there is a place for such digital interactions, in these current times, it’s never been more important for clinics to use real people to deliver the best possible customer service.
According to a 2019 survey of 1,000 consumers conducted by business support company CGS, the top customer service scenario that caused consumers to feel the most nervous or anxious was, in fact, in healthcare situations.2 This highlights the importance for aesthetic clinics to deliver a great, personal and, most importantly, human customer service experience so both patient and professional can set realistic expectations and build initial relationships. So, here are some top tips on how you can boost…
