Content planning for search engine optimisation (SEO) purposes is an essential aspect of digital marketing for every business, and aesthetic clinics are no different. However, no aesthetic practitioner wants to fill their already busy days even further. So, here, we’re going to simplify things a little with some clarity on the process you need to follow, and give you a head start with some techniques which will improve your marketing performance more rapidly.
First up, a few definitions. SEO stands for ‘search engine optimisation’. When you run a search on Google, something has to decide in what order the thousands of results are listed. That something is an algorithm – a set of rules. As a business owner, you want your website to appear near the top of the list, and SEO is the art of understanding the algorithm and abiding by its rules for the best exposure.
This causes content planning to matter because the ‘usefulness and relevancy’ of content is one of the key criteria by which the algorithm judges the strength of your website.1 An effective content…
