Every aesthetic practitioner I’ve ever spoken to has difficult days. Days when they want to quit the industry and never administer another treatment again, when they feel patient after patient is asking for a discount, wants another free ‘top up’ of their toxin treatment, or says their expectations weren’t met when the before and after photos clearly show an excellent clinical outcome.
When these frustrations mount, it can be difficult for some practitioners to stand their ground and do what is best for their patients and their practice. In fact, when I had days like this in my early years of practising, I used to say I wanted to quit aesthetics and open a cake shop!
However, in the nearly 20 years since I first opened my practice, I have developed some strategies and methods for not being a ‘patient-pleaser’, and therefore operating in both the patients’ best interests and mine. For…
