Local search engine optimisation (SEO) is a digital marketing tactic that allows bricks and mortar businesses, such as aesthetic clinics, to take advantage of location-based search engine use. With 46% of all Google searches looking for local information,1 usually on a mobile device, local SEO is becoming more and more popular, as businesses look to get as much ‘free’ organic traffic as possible. The objective of search engines, such as Google, is to deliver results as accurately as possible, to learn consumer behaviour and build trust so that the public keeps coming back. Therefore, delivering service providers within a locality when someone searches for ‘dermal fillers’ or ‘microneedling’ on a mobile device that, more often than not, has location services enabled, allows for a positive outcome for the searcher.
Aspiring to nationally rank on page one of Google for a treatment is fine; but be aware, this takes an ongoing, long-term SEO strategy. What is more useful to most clinics, however, is ranking highly…
