When it comes to completing a sale, many clinic owners wrongly assume that it’s simply just a waiting game until the patient needs, and wants, to return for more treatments.
However, they’re missing a huge trick here because it’s a part of the overarching selling journey which provides ample opportunity for clinic owners to encourage customers to return more often, and therefore spend more. We’re of course ethical people in this business, so I’m talking about growing potential customer spend in appropriate areas such as facials, skincare treatments and other non-invasive services, rather than encouraging additional spend on services they don’t need like invasive or injectable treatments.
Note that I will use the term ‘customer’ throughout this article as I am discussing the commercial aspects of patient management, rather than their clinical journey.
The customer journey concept is one of three areas of sales that I cover to help clinics sell more, and sell more often. The Sale Warmup and The Sale are the other two areas, but The After Sale is…
