Hosting a live event offers the opportunity to showcase your brand or products to the press and potential patients, as well as engage in conversation with them, and develop and strengthen beneficial relationships.
Given the current COVID-19 pandemic restrictions, it can be quite overwhelming to consider planning and hosting an event that needs to meet the requirements of social distancing and ensure that attendees feel safe and secure, whilst also abiding by local regulations.
Whether you are a practitioner, clinic owner, distributor or brand founder, this article will share advice on all the basics you need to consider for your live event to run smoothly, despite the ongoing pandemic restrictions.
Once you have identified the purpose and date for your event, which I discuss in more detail in a previous article published in Aesthetics,1 it is important to invest time in planning it in exact…
