Why focus on digital? In short, it’s where your patients are! Even on social media alone there are currently 53 million active users in the UK, which is 77.9% of the population.1
This shouldn’t be surprising, considering how websites, streaming, social media and online purchasing have changed, even in the last five years. It’s this increase in choice through better technology and availability of information which empower consumers, and why aesthetic businesses must take notice.2 This changing landscape can be a blessing or a curse, depending on how prepared you are to meet the challenge of presenting your brand and your business in the digital age.
Whilst word of mouth may still be an initial driver for many, your first impression with new patients will not be in person, but instead be likely through your digital presence. This is supported by Allergan’s 360 Report data from 2019 which…
