AV: Skin of colour in aesthetics often gets flagged as a separate and ‘difficult’ entity. Instead of approaching it in this way, I recommend using an inclusive approach from the start. In my opinion and from my knowledge of patient experiences, avoid going all in with lots of black skin or skin-of-colour social media posts/marketing collateral that comes out of nowhere for a short time and then goes back to normal. It should be part of a long-term sustainable strategy to benefit your patients and clinics alike.
DA: As Dr Vyas says, you shouldn’t have a separate marketing strategy for skin of colour. You should have a marketing strategy that’s comprehensive and has aspects that speak to all your patient groups so that everyone can be carried forward. Looking at it separately is quite worrisome as it puts skin of colour in an ‘other’ group, which then makes people feel like it’s another…
