Digital consultant Rick O’Neill explores how clinic owners can responsibly utilise AI to help scale their aesthetic practice
As the world of medical aesthetics continues to evolve, staying ahead in digital marketing is crucial. When the internet came along around 20 years ago, it revolutionised marketing. For example, the Yellow Pages – once a place where every business advertised – finally stopped its print edition in 2019.
Online marketing has now taken its place, allowing more businesses than ever to tightly target their audiences. Even now, new platforms and techniques to promote businesses are constantly emerging – TikTok, for example.
In my opinion, artificial intelligence (AI) is a game-changer for promising efficiency and innovation in content creation and administrative tasks. Using AI to generate content has gained mass appeal, with the likes of OpenAI’s ChatGPT-4 and Co-Pilot now embedded in Microsoft Office 365.
Available in free and paid versions, these tools can easily churn out blog posts, social media content and marketing copy with ease – it is genuinely incredible to witness. For aesthetic…
