Medical aesthetic practitioners hold a unique position of reliability in modern day society. People trust them to alter and enhance their physical appearance. With this degree of reliance comes a level of scrutiny that is seldom applied to many other professionals.
Finding the right aesthetic practitioner or cosmetic surgeon is not like picking a restaurant for dinner; prospective patients will inevitably spend an immense amount of time and energy researching the perfect practitioner. This is why both the online and offline reputations of aesthetic practitioners are so critical.
In 2020, the British Association of Aesthetic Plastic Surgeons distributed an online survey to 212 of its members. Of the full membership, 46% of practitioners completed the survey, 51% of whom had first-hand experience of denigration of their reputation by patients.
Only 22% of respondents had not been subject to defamation, and more than half had been subject to defamation on two or more occasions.1 In addition to this, 29% reported denigration by another…
