Contouring has been a popular makeup technique for several years now.1 With the aim to define, enhance and sculpt the structure of the face, the technique allows individuals, especially popular with young females, to get the perfect snap for their Instagram account.
The makeup technique, which involves highlighting and shadowing certain areas to accentuate places that naturally catch the light with concealer or highlighter, peaked in popularity in 2016.1 Although consumer magazines are predicting the trend will die down and become more focused on a natural look,2-4 practitioners suggest that many patients are turning to non-surgical treatments to make their illusion a reality.
Aesthetic practitioner Dr Charlotte Woodward explains, “Patient requests for a natural contour are definitely growing and are most popular with younger patients. This is likely associated with the current selfie…