Male patients make up a dedicated, and potentially growing, percentage of an aesthetic practice database. However, despite the established, and ongoing growth in the number of male patients undertaking facial aesthetic treatments such as dermal fillers or botulinum toxin,1,2 some men feel there is still a social stigma attached to having non-surgical facial cosmetic procedures and either do not agree with them or feel the need to hide having such treatments. So, where does this stigma come from? What issues might this present to us practitioners, and is there anything that can be done about it?
Although I do agree that men are becoming more in-tune with aesthetic procedures, in my experience, many are still not comfortable with vocalising that they have had treatment or think it’s unacceptable for men to have treatment. This could be due to the perception that men who seek and undergo…
