In today’s society, the chance that your patients, and indeed yourself, are or have been influenced by images you see on social media and in glossy magazines is pretty high. In fact, it was reported that 23% of UK consumers have clicked through to buy a product after seeing it featured by a social or celebrity influencer.1
There’s no denying that the popularity of Chrissy Teigen’s ‘mum bod’ pictures and Selena Gomez’s no makeup Instagram posts show that the public appreciates the celebrities who ‘keep it real’. In regards to aesthetic procedures specifically, the likes of Kylie Jenner, Cindy Crawford, Sofia Vergara and Kim Kardashian have all been open and honest about what they have had done which, in turn, may have helped to popularise procedures like botulinum toxin, lip fillers, and ‘vampire’ platelet-rich plasma facials amongst the general public.2,3 However, so many celebrities…
