Running a clinic can be challenging, demanding and tiring at times, but when you’ve been able to deliver brilliant results for your patients and turn them into flag flyers for your business, the hard work and long hours you’ve put in instantly become worthwhile.
There are many ways in which you can leverage successes to attract and retain patients so they continue their journey with you. In this article, I will discuss the importance of clinic reviews that are published on third-party websites; detailing how to obtain them and how you can best utilise reviews as a powerful marketing tool. Before we discuss this further, I think it is important to decipher the difference between testimonials and reviews. Testimonials are generated and managed by the business offering that particular service, whereas reviews, generally speaking, are managed by a third party.1
With the increasing popularity of review sites, including Facebook pages, Google My Business, TripAdvisor and Manta,2 securing positive reviews and ensuring they are kept up-to-date can make a huge…
